Research communications

Why is research communications important?

Although economic and social development research is largely being conducted with the purpose of helping policymakers understand the challenges in development and hence produce better policies, these objectives have been partially achieved. Weak and poor communication is one of the reasons of this failure. To inform policy processes, research needs to be communicated effectively to key target audiences. However, communicating research is not just about disseminating research findings as a fait accompli at the end of a project, but rather about making evidence provided by research bring about change through influential development policies and programs. This entails reflecting on the ways in which evidence can in fluence those who decide, as well as those who influence key players and those who can be affected by the decisions made. Research communication includes understanding the obstacles preventing the uptake of research by decision makers and reflects on the most appropriate strategies, tools and channels to reach key audiences that can promote policy changes.

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